William Hill review

Table of Contents
    Add a header to begin generating the table of contents
    Scroll to Top

    William Hill is an internationally renowned English bookmaker with an impeccable reputation who founded the William Hill bookmaker back in 1934. It’s fair to say that William Hill is a pioneer of all world bookmaking and betting. However, this did not prevent the company from becoming a leader in the bookmaker market deservedly having the title of one of the best bookmakers in the UK.

    The bookmaker took its first bets via the Internet back in 1998. Since then William Hill has achieved a lot. Today the company has over 16 thousand employees working not only in Ireland and the UK but also in Israel and Bulgaria. At present, the company serves customers from more than 175 countries of the world, and the number of active William Hill betting offices in Ireland and the UK is about 3,000. The annual turnover is more than $15 billion, the annual profit of the company is hundreds of millions of dollars, and for the last years passes the mark of half a billion US dollars.

    Over almost 80 years of its work on the betting market, William Hill has developed the largest network among all English offices and has acquired hundreds of thousands of customers from all over the world.  More than 300 thousand active accounts are served online and the number of bets per day is over a million. In addition, William Hill bookmaker phone service is considered the leading in the betting market, and the sports and online betting service are generally out of the competition.

    William Hill Promotions

    The company willingly gives bonuses and the right to participate in various regular William Hill promotions to players who bet at William Hill Casino, play William Hill Poker and other games presented on this portal. Most promotions are short-term and they are constantly updated, though long-term are also presented. In order to follow bonus offers, you can visit the Promotions section on the website and subscribe to the newsletter.

    William Hill Bonus

    To all newcomers, the bookie introduces a new first-deposit bonus, which consists of two parts: a freebet with a maximum amount of 10 Euros/dollars and a bonus of up to 40 Euros/dollars. To get your bonus you need to make your first deposit in the Sports section and make your first bet in the amount of at least 1 US dollar or Euro with a minimum odd of 2.0. Right after you will be credited with a bonus (freebet) in the amount of 50% of the first bet, but not more than 10$ or 10€.

    To receive the second part of the William Hill bonus up to $40/€, you will need to make at least 5 additional bets for a total of $400 US dollars or Euro or more, with each bet having a coefficient of 2.0 or higher.

    Also, there is the Express Insurance offer. The bookie returns a bet on an express as a freebet if one outcome of five or more matches with odds from 1.2 and higher does not pass.

    Benefits and disadvantages

    The main benefits of using this bookmaker are as follows:

    • The most authoritative and reliable world bookmaker with many years of tradition and its own staff school
    • Independent line formation
    • Good highs
    • One of the best mobile apps
    • Lots of games available: casinos, slots, poker, etc.
    • A large number of live video broadcasts
    • Excellent William Hill website
    • Initial bonus and a bunch of various promotions
    • Good live betting section

    Among the disadvantages are:

    • Not the highest ratios compared to other world leaders
    • Lots of information on the website causing loading delay on slow speed connection
    • Lowered odds for professional bettors
    • Access to live broadcasting requires making at least minimal bet

    Payment information

    Speaking about adding funds to a personal account opened in William Hill, it can be said with certainty that there are all possible options for crediting money there:

    • Credit cards (VISA Credit, MasterCard, Qiwi, Entropay and Diners Club)
    • Debit cards (VISA Debit, MasterCard Debit, Maestro, VISA Electron, Solo and Laser)
    • Electronic wallets or electronic money (NETeller, ClickandBuy, Click2Pay, MoneyBookers, and WebMoney)
    • Bank Wire, Cheque, and Postal Orders
    • PayPal, Sofortuberweisung, Euteller

    The bookie accepts different currencies including US, Canadian, Australian dollars, Euros, British pounds, Swiss francs. The limits for withdrawing funds are high and almost the same as the limits for crediting. William Hill does not charge a fee for withdrawal.

    William Hill website info

    The quality of the William Hill site is at the highest level. Due to this, even people who are not familiar or little-known to all the tricks of the global web will be able to easily make their bets on sports or play any games available on the site. The main goal of creating a new website in December 2008 was a simple and easy-to-use platform. William Hill set new standards of speed, navigation, and surveillance. Since that time, the British consider the site of this bookmaker to be the leading online betting portal in terms of functionality, as well as the bookie itself.

    Objectively, it’s possible to say that navigation through various sections and the site menu (choosing a sport, betting or registration) is simple and intuitive. Everything is at hand, you can find the necessary event and make a bet in a few seconds.


    Today the bookmaker’s site supports over 15 languages, including English, Czech, Greek, Spanish, Hungarian, Chinese, Portuguese, Slovenian, Finnish, Romanian, French, German, Serbian, Polish, Russian, Japanese.

    Sports betting

    The main direction of the William Hill bookmaker, as befits any English bookmaker, is the British market. William Hill online betting is offered for British football, American leagues, and sports, as well as the leading European football championships, dog races, snooker, rugby, cricket and, of course, horse racing which are covered as fully as possible. Horse racing and dog racing is the main trump card of the bookie, while William Hill is considered the largest bookmaker in the world in terms of volume and number of bets on races. Championships of the countries of the second division are covered in less detail and not so deeply.

    But at the same time, rest assured that you can find almost anything you want in the William Hill portal. The selection of events for betting here is simply huge. The lines on William Hill are different from the lines of most competitors and look very promising. And, despite its British accent, it offers a huge variety of other markets and events for betting. By the way, all football is covered at the highest level. The choice of proposition bets is enormous. The William Hill bookmaker has its opinions on almost all events and trusts its own analytical staff.

    Betting odds

    As for the odds, William Hill bookmaker behaves very carefully and does not often put out the best offers. Generally speaking, this is not necessary, since the name of the bookie speaks for itself, therefore, attracting customers is not based on high odds, and the company’s attracting policy has other priorities.

    But don’t be so quick to upset, because, despite this, most of the events presented on the portal have average and higher than average coefficients in relation to the general betting market. Among the competitively high odds there should be noted:

    • American leagues and various American sports
    • Horse racing and dog races
    • Tennis and British football

    7.4% Margin includes 12.5% football, 9.6% NHL, 7.4% tennis, 4.8% NBA, 3.9% NFL, 3.7% Major League Baseball.

    And finally, it’s necessary to note the possibility of easy William Hill mobile betting which is implemented at a fairly high level. The size of the maximum bet in the bookmaker is limited by the maximum possible winnings.

    Customer support

    The bookmaker support service is multilingual. The help center’s structure is well-thought-out having the most frequently asked questions regarding Sports Betting, Casino, Poker, Games, Vegas, etc. included. All these sections are available in the help window and have their own questions and answers. Thus, having spent quite a bit of time, you can easily deal with any problem. There you can find betting rules, game rules and lots of additional information.

    If you can’t resolve your problem using the information on the site you can contact the bookmaker’s support via e-mail and get a quick reply. If your problem requires urgent actions, for example, an issue with your William Hill coupon, you can get an immediate answer by entering the online chat. You can always find a live chat button in the upper right corner of the Help Center page.


    William Hill uses a range of security and encryption methods including SSL (Secure Sockets Layer) technology, which encrypts and encodes the information before sending it via the Internet, as a result, the data becomes inaccessible to reading. You can view the safety certificate issued by Thawte. To do this, right-click on the page to select Properties then Certificates and there you can see the certificate data, including its serial number.

    The William Hill online betting service is fully protected and the bookie guarantees every player that his information (personal, account number and login details) is inaccessible to anyone else and cannot be used by a third part. To check your safety during a session (conducting an online transaction), double-click on the image of the lock located in the lower right part of the browser.

    William Hill mobile

    Many popular bookmakers offer their customers mobile versions of their own resources. William Hill mobile site is no exception to the rule offering the players a variety of mobile applications that have repeatedly received independent awards for quality and innovative ideas. The bookmaker and casino with poker also have a compact application. The program is perfectly installed on Android and iOS (iPad, iPhone). Any bookie’s client can download it on the official website of the company. The main thing before downloading is to choose the right mobile device.

    The lite version of the bookmaker is also a functional application. Possessing all the features of the main portal it processes and shows data much faster than the main resource. Therefore, the application is often used by professional bettors for live bets and poker games. The only minus of the program is only the English interface.


    The William Hill bookmaker is listed on the London Stock Exchange (WMH.L), this fact alone speaks volumes. SBR Rating A. The bookmaker does not serve players from Italy and America. William Hill operates under WHG (International) Limited and WHG Trading Limited. Both of these companies are registered and licensed in Gibraltar. William Hill is also a bookmaker, which is registered in the I.B.A.S. The company has several licenses for organizing and conducting gambling and accepting bets on the Internet:

    • United Kingdom Gambling Commission
    • Gibraltar Gambling Commission
    • General Directorate for the Regulation of Gambling in Spain
    • Italian Customs
    • Tasmania Gambling Commission
    • Nevada Gambling Control Committee


    In the case of unlawful, in your opinion, actions by the bookmaker fill out the complaint form. To date, William Hill has not dismissed any legitimate claim. Applications are always considered and decisions are made quickly. The most common complaints are about an incorrectly calculated bet or William Hill bonus bet. In the discussion process, these complaints often turn out to be unfounded.

    Also, William Hill is a registered member of the Independent Betting Adjudication Service (I.B.A.S.). It is an official and completely independent organization that acts as a third party (a certain arbiter) when resolving disputes in bets arising between a bookmaker and a client (a bettor). All bookmakers without exception that work according to the rules of I.B.A.S. and are registered members declared and agreed to obey the decisions made by I.B.A.S. Any bookmaker registered in the Arbitration that does not fulfill its obligations or the decision of I.B.A.S. will be immediately removed from the register.

    Bettors must submit complaints or disputes to this organization through the standard for the arbitration process I.B.A.S. a form where all the main points and details of the dispute are indicated. I.B.A.S. considers each sport independently and essentially, taking into account the rules of a particular bookmaker while guaranteeing to both parties the fairness and impartiality of the decision.


    Despite the fact that the bookmaker has a noticeable bias in the British market and the American sports leagues, the line is huge and in fact, is the best among competitors. Odds are cautious and not the best in this market, but they can be safely called above average.

    William Hill is a company that has never had and never will have even a hint of the slightest signs of fraud and any threat to the security of its customers. In a word, William Hill is a giant not only in the world of betting but also gaming in general, being an amazing platform for your bets and unforgettable constant excitement.

    Notify of
    Inline Feedbacks
    View all comments
    Share on facebook
    Share on twitter
    Share on whatsapp
    Share on skype
    10 Epl top scorers 2019-2020

    10 Epl top scorers 2019-2020

    The Championship of England often called the English Premier League outside this country, is a competition of the twenty best professional football clubs representing England and Wales. …

    Read More
    12 best boxers of all time — freesupertips.cy

    12 best boxers of all time

    Fisticuffs were famous even during the time of the Egyptian pharaohs. In its present form, boxing arose in the XVIII century, where were set the strict rules, …

    Read More
    Best football betting strategies in 2020

    Highest paid soccer player 2019-2020

    Football is recognized as the most popular sport in the world with a multi-million audience and fans watching and supporting their favorites. It is played in over …

    Read More
    Featured free bets
    111€ FREEBET

    Receive your welcome bonus in three simple steps!

    250€ FREEBET

    Receive your welcome bonus in three simple steps!

    100€ FREEBET

    Receive your welcome bonus in three simple steps!

    Would love your thoughts, please comment.x
    This website uses cookies to ensure you get the best experience on our website.